WAX Burner OCR

An obstacle race has a lot to explain: what happens, what to bring, which ticket to buy and whether the whole thing is organised by sensible adults. WAX Burner needed the excitement without the chaos.

I gave the event its own high-energy visual language, separated essential race information from the hype and connected the entry buttons to ticketing and campaign tools.

People can work out what the race involves, choose the right entry and get booked from the same place. The team can promote and sell the event without holding the website together by hand.